Transform magazine: New global positioning for Pepsi - 2014 - Articles
Pepsi | BrandStruck: Brand Strategy / Positioning Case Studies
Pepsi and Coke Positioning in the Cola Wars - Perceptual Maps 4 Marketing
1 Positioning. Positioning in the market place Positioning 2 What is Positioning? - It is the act of designing the company's offering and image to occupy. - ppt download
Pepsi : Marketing Diary: Segmenting, Targeting and Positioning
Brand Equity: Coke vs. Pepsi
Cola War: Pepsi targeting & positioning
Product Differentiation is the Secret Ingredient (Pepsi vs. Coca-Cola) - Super Heuristics